It is essential for every business to understand their audience which is why I wanted to research some more information about the UK’s digital habits.
The best and most interesting source that I could find was We Are Social. Alongside Hootsuite, the two organisations gather information about the digital habits of people across the world. They include worldwide statistics and region specific data which provide a lot of insight into how people are behaving online. This includes the most popular websites, how many people are online and how fast their internet speed is.
I thought I would share with you some of the most interesting data I found out about the UK in the form of an infographic. Hopefully my visual representation of this data will make it easy to digest.
Just in case you would prefer to read the statistics, they are as follows:
- 90% of the UK population use the internet everyday
- 5 Hours 45 minutes is the average time spent online each day in the UK.
- The top websites used in the UK are Google, Facebook and YouTube.
- 95% of the UK population are internet users
- 88% of the UK population watch videos online.
I think these statistics just go to show how important it is for your company to be online because so are your customers.
Let me know what you think of these statistics in the comment below and I hope you have a good day.
