Customer personas are archetypal users of a product or service. They are essential to help envision your customer and who they truly are. It is then, that you can properly target them and optimise your marketing efforts. This blog post is all about how to create a customer persona and includes a FREE downloadable template…
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Aesthetic Pinterest Boards To Follow
Welcome back to another blog post where today I shall be sharing with you some of my favourite Pinterest boards that you should follow. The theme running through all of these boards is just that they are aesthetically pleasing. I enjoy following boards such as these because not only do they make my feed look…
What Plugins Do I Use?
If you are a blogger yourself, run a website or are otherwise just interested, I thought I would share with you today the plugins that I use. For full disclosure, I just want to say that I am still myself learning and researching WordPress so I am not an expert on the best plugins to…
UK Digital Data
It is essential for every business to understand their audience which is why I wanted to research some more information about the UK’s digital habits. The best and most interesting source that I could find was We Are Social. Alongside Hootsuite, the two organisations gather information about the digital habits of people across the world. They…
Marketing Beyond 2020: Highlights
‘Marketing… Beyond 2020’ was a week long marketing festival put on by the University of Derby. It bought together students, staff, local businesses and professionals to discuss and learn about contemporary issues in marketing. Across the week I have been tweeting, taking photos and writing blog posts to document the week and what I have…
Marketing Beyond 2020: Day 3 Summary
Today was day three of the ‘Marketing… Beyond 2020’ festival at the university of Derby. This was the second day of guest lectures and we had two guest speakers come in who discussed AI and facial expressions which was really interesting. If you haven’t yet read my summary from day one, then be sure to…
Marketing Beyond 2020: Day 1 Summary
This week at the University of Derby it has been the marketing festival week. ‘Marketing… Beyond 2020’ is a marketing festival put on by the university to bring together students, staff, local businesses and professionals to discuss topical issues facing marketers of today and the future. Today was day one of the marketing festival and…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
How To Automatically Forward Emails
If you have multiple email address then this tutorial about how to automatically forward your emails will be particularly useful. I know what its like to save an inconvenient number of email addresses. One for university, one for my part time job and my personal email address. In order to make sure I never miss…
6 Tips For Students On LinkedIn
LinkedIn is a social media platform for professionals which is why I wanted to share with you my 6 top tips on how to look professional on LinkedIn. 1. Change How Others See Your Activity While You Edit Your Profile My first top tip for LinkedIn and an essential step before you follow the rest…
My First Digital Marketing Interview
Interviews are unfortunately part of life and as we progress through our careers; We can pretty much guarantee we will have to endure at least one. Yes I said endure – I don’t know how anyone can enjoy them! I thought I would share with you guys my experience of my first interview for a…
How To Embed Your Twitter Feed Into Your Blog 2019
It can take a lot of effort to create quality content across multiple platforms – trust me I know. That’s why I wanted to create this tutorial about how to embed your Twitter feed into your blog, so your readers won’t miss a beat. By doing so, your readers can read and interact with your…
