Today was day three of the ‘Marketing… Beyond 2020’ festival at the university of Derby. This was the second day of guest lectures and we had two guest speakers come in who discussed AI and facial expressions which was really interesting. If you haven’t yet read my summary from day one, then be sure to…
Marketing
Marketing Beyond 2020: Day 1 Summary
This week at the University of Derby it has been the marketing festival week. ‘Marketing… Beyond 2020’ is a marketing festival put on by the university to bring together students, staff, local businesses and professionals to discuss topical issues facing marketers of today and the future. Today was day one of the marketing festival and…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
My First Digital Marketing Interview
Interviews are unfortunately part of life and as we progress through our careers; We can pretty much guarantee we will have to endure at least one. Yes I said endure – I don’t know how anyone can enjoy them! I thought I would share with you guys my experience of my first interview for a…
Google Digital Garage: A Review
Google Digital Garage is an online qualification whereby you can learn about different areas of marketing, for free. As a digital marketing student, it was one of my goals this year to complete Google Digital Garage and having completed it, I wanted to write a review for you. In this post therefore, I shall cover…
How To Use Smart Objectives For Business and Educational Success.
They say that writing down your goals will significantly increase your chances of achieving them but if I wrote down that I want to become a millionaire overnight, I still think my chances are pretty slim. That is exactly what this blog post is about: setting achievable goals you can actually accomplish. (A much more…
