It is pretty much common knowledge now that all businesses need to be online. The trick is though, how to do it properly. It is all well and good having an account on every social media platform, dedicating hours everyday to keep it up to date. But, if you aren’t channelling your efforts in the…
Digital
Adobe Spark Review
Adobe Spark is a web-based application that is used for creating beautifully designed graphics, videos and web pages. In this post I shall be sharing my use of the software, what I love about it and what I hate. What Do I Use Adobe Spark For? Blog Post Cover Images My biggest reason for using…
What is Digital Marketing?
Digital marketing has become ubiquitous and combines traditional marketing with the online world. Its particularly difficult to define which is why I wanted to explore what exactly digital marketing is. I actually came across a really interesting article which I particularly recommend, namely ‘What is Digital Marketing?’ over on HubSpot. It explores a number of…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
Physical VS Digital Photos
The world is shifting towards digital in every aspect of our lives. We have kettles controlled by our phones and our conversations are facilitated by the internet. It is this digital apocalypse that I wanted to address today as I explore the impact social media has had on physical photographs and if they are worth…
