Since working on my current placement, I have come to appreciate how difficult it can be for small businesses to create content across their platforms. There has become an expectation that every company needs to post on every social platform every other hour, write a new blog post on their website every day and reply…
Digital Marketing
4 Tips To Up Your Business’ Social Media Game
It is pretty much common knowledge now that all businesses need to be online. The trick is though, how to do it properly. It is all well and good having an account on every social media platform, dedicating hours everyday to keep it up to date. But, if you aren’t channelling your efforts in the…
Adobe Spark Review
Adobe Spark is a web-based application that is used for creating beautifully designed graphics, videos and web pages. In this post I shall be sharing my use of the software, what I love about it and what I hate. What Do I Use Adobe Spark For? Blog Post Cover Images My biggest reason for using…
What Social Media Platforms Do I Use?
One thing that is important for businesses to understand is their customers’ use of social media. I have discussed countless times on this blog before how all businesses need to be online but it is pointless if you’re putting your efforts in all the wrong places. If your archetypal customer doesn’t use twitter, then why…
My Placement Experience: Y Not Festival
During the summer of 2018, after my first year of university, I completed a two week long marketing placement at Y Not Festival. I worked alongside the festival’s marketing team to create content and ensure the smooth running of the event. It was made up of one week’s work in their London offices which they…
How To Use Porters 5 Forces
Porters 5 forces is all about assessing an organisation’s competitive environment. It is a useful tool for marketeers to better understand the threat of competitive forces. It was originally created by Michael Porter in 1985 and it has since been adapted and changed by a number of marketing professionals and academics. This blog post shall…
How To Make A Customer Persona
Customer personas are archetypal users of a product or service. They are essential to help envision your customer and who they truly are. It is then, that you can properly target them and optimise your marketing efforts. This blog post is all about how to create a customer persona and includes a FREE downloadable template…
Marketing Beyond 2020: Highlights
‘Marketing… Beyond 2020’ was a week long marketing festival put on by the University of Derby. It bought together students, staff, local businesses and professionals to discuss and learn about contemporary issues in marketing. Across the week I have been tweeting, taking photos and writing blog posts to document the week and what I have…
Marketing Beyond 2020: Day 3 Summary
Today was day three of the ‘Marketing… Beyond 2020’ festival at the university of Derby. This was the second day of guest lectures and we had two guest speakers come in who discussed AI and facial expressions which was really interesting. If you haven’t yet read my summary from day one, then be sure to…
Marketing Beyond 2020: Day 1 Summary
This week at the University of Derby it has been the marketing festival week. ‘Marketing… Beyond 2020’ is a marketing festival put on by the university to bring together students, staff, local businesses and professionals to discuss topical issues facing marketers of today and the future. Today was day one of the marketing festival and…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
My First Digital Marketing Interview
Interviews are unfortunately part of life and as we progress through our careers; We can pretty much guarantee we will have to endure at least one. Yes I said endure – I don’t know how anyone can enjoy them! I thought I would share with you guys my experience of my first interview for a…
