Although this post is a little outside of my digital theme, I wanted to share with all you students out there, a few tips on getting the most out of university. I recently just wrote a guest blog post over on the University of Derby’s blog. It was all about my trip to Iceland in…
University
3 Things I Have Learnt From Writing This Blog (So Far)
1. Blogging Is Fun This is probably one of the cringiest things I have written on this blog to date but honestly, it’s true. This has been by far, the most fun assignment I have had to do at university so far. I already knew that I liked blogging before this. I had written a…
My First Attempt At An Infographic: Critique
One of my very first assignments for my degree in digital marketing was to create an infographic after having conducted a marketing audit and assessed their current marketing mix. The company I chose was Bol, a food company which sells a variety of vegetarian and vegan products. For this infographic I received 91% and a…
My Placement Experience: Y Not Festival
During the summer of 2018, after my first year of university, I completed a two week long marketing placement at Y Not Festival. I worked alongside the festival’s marketing team to create content and ensure the smooth running of the event. It was made up of one week’s work in their London offices which they…
How To Use Porters 5 Forces
Porters 5 forces is all about assessing an organisation’s competitive environment. It is a useful tool for marketeers to better understand the threat of competitive forces. It was originally created by Michael Porter in 1985 and it has since been adapted and changed by a number of marketing professionals and academics. This blog post shall…
Marketing Beyond 2020: Day 1 Summary
This week at the University of Derby it has been the marketing festival week. ‘Marketing… Beyond 2020’ is a marketing festival put on by the university to bring together students, staff, local businesses and professionals to discuss topical issues facing marketers of today and the future. Today was day one of the marketing festival and…
Why I Chose To Go Into Digital Marketing
There are thousands of courses across hundreds of universities and I chose to study digital marketing at the University of Derby – or Bsc (Hons) Marketing (Digital) if you want to be technical about it. So I thought a good question to ask myself was how I ended up here and why I chose to…
